Fear is the one human emotion that can stop us dead in our tracks. It’s the leading cause of procrastination, and quitting especially when the fear gets the better of you. Fear is also strongest when we are about to do something for the first time. It’s the fear of the unknown of what might happen.
That exact fear struck me yet again as I wrote my first real sales letter. Instead of letting it control me, I stared it straight in the eyes and beat it into submission.
I have been studying copywriting on and off for years, I find it very interesting. You can only study something for so long before it’s time to actually sit down and practice what you’ve learned. You don’t truly learn it until you put it into practice. When the fear sets in, and sometimes it does, it can cripple you from taking the action necessary to get to the next level.
Well, I am happy to say that I’ve overcome that fear and wrote the sales letter and OTO (One Time Offer) sales letter for my first product. Once I got started on that task I was dreading, it’s not so bad. I was able to get into a flow the 3 or 4 times I sat down to actually work on it. That is, until I got interrupted with something else. Such is life. When you add up all the reasons we create to procrastinate (because of fear), those times when you really want to get things done the challenge turns to interruptions.
To take things to the next level, I also put my sales pages up for review by seasoned copywriters. I think that was the scary part for me. I was ready for the brutal comments that I have seen other fledgeling copywriters receive.
Overall it wasn’t too bad. I had nothing but constructive comments about my sales copy. Most of the comments are things I hadn’t even though about, which is good. It gave me more to think about when it comes to my sales pages. It has been a great learning experience.
The Source Of Fear
In the past I’ve found that the thought of what might happen is actually worse than what really happens. That’s where the root of the fear is coming from. In my case it was being ridiculed by more experienced copywriters. Again, the fear was all in my head. My “worst case scenario” never actually happened.
Now I’m off to make the recommended changes to my sales pages. It won’t be long before my product Idea Profit Storm is ready for sale. Time to find my next fear in the process and conquer it. There have been many firsts in this product creation journey. I’m looking forward to conquering all of the fears along the path.
So what’s your biggest fear?
What’s the biggest fear you are facing right now?
What’s that one thing you are avoiding doing?
Let me know in the comments below. I’ll do my best to help get you over the hump and making progress towards overcoming it.