The Fear Of Doing Something For The First Time

Fear is the one human emotion that can stop us dead in our tracks. It’s the leading cause of procrastination, and quitting especially when the fear gets the better of you. Fear is also  strongest when we are about to do something for the first time. It’s the fear of the unknown of what might happen.

That exact fear struck me yet again as I wrote my first real sales letter. Instead of letting it control me, I stared it straight in the eyes and beat it into submission.

I have been studying copywriting on and off for years, I find it very interesting. You can only study something for so long before it’s time to actually sit down and practice what you’ve learned. You don’t truly learn it until you put it into practice. When the fear sets in, and sometimes it does, it can cripple you from taking the action necessary to get to the next level.

Well, I am happy to say that I’ve overcome that fear and wrote the sales letter and OTO (One Time Offer) sales letter for my first product. Once I got started on that task I was dreading, it’s not so bad. I was able to get into a flow the 3 or 4 times I sat down to actually work on it. That is, until I got interrupted with something else. Such is life. When you add up all the reasons we create to procrastinate (because of fear), those times when you really want to get things done the challenge turns to interruptions.

To take things to the next level, I also put my sales pages up for review by seasoned copywriters. I think that was the scary part for me. I was ready for the brutal comments that I have seen other fledgeling copywriters receive.

Overall it wasn’t too bad. I had nothing but constructive comments about my sales copy. Most of the comments are things I hadn’t even though about, which is good. It gave me more to think about when it comes to my sales pages. It has been a great learning experience.

The Source Of Fear

In the past I’ve found that the thought of what might happen is actually worse than what really happens. That’s where the root of the fear is coming from. In my case it was being ridiculed by more experienced copywriters. Again, the fear was all in my head. My “worst case scenario” never actually happened.

Now I’m off to make the recommended changes to my sales pages. It won’t be long before my product Idea Profit Storm is ready for sale. Time to find my next fear in the process and conquer it. There have been many firsts in this product creation journey. I’m looking forward to conquering all of the fears along the path.

So what’s your biggest fear?

What’s the biggest fear you are facing right now?

What’s that one thing you are avoiding doing?

Let me know in the comments below. I’ll do my best to help get you over the hump and making progress towards overcoming it.


  • Liliana Marsden

    Reply Reply March 3, 2014


    I think my biggest fear is that after all my business training, and also I loved my jobs in that field, is that perhaps I don’t have the singleness of purpose of running my own internet marketing business. I was very good with other people’s companies and I always found suggestions, that were welcomed, to improve their business.

    I must get on and conquer that fear.

    Great blog and looking forward to your launch. I was lucky enough to review the product and it is brilliant.

    • John

      Reply Reply March 3, 2014

      Hi Liliana,

      That’s something I struggle with as well. As employees we are really good at taking direction. When it comes to developing a plan and sticking to it, that’s a whole different thing. So far my todo list has been my guide, I stick to it like an employee. I just have to remember to keep it updated.

  • Gordon Smith

    Reply Reply March 3, 2014

    Hi John,

    F.E.A.R. False expectations appearing real. I like that acronym. I attended a seminar in London run by Tony Robbins, at the culmination of the seminar we were given the opportunity to do a fire walk; walking barefoot over a bed of burning coals.

    Immediately prior to us going outside to do the firewalk Tony spoke about how a burning coal had almost burned through his ankle because he hadn’t removed all the embers from his feet after he did the firewalk, this had the effect on me of putting me completely off doing it at all, but at the same time my wife was jumping up and down excitedly.

    To cut a long story short we both did the firewalk and felt such a sense of achievement because we had faced the fear and did it anyway.

    I have to say now that as far as my IM career goes and as far as the Partnership to success goes I have no fear, but I know that the result I get will be the result of my own efforts along with all the help I can get from fellow students and John himself.

    Rather than confronting fears nurture the vision of success, have faith that you will achieve your goal and make it happen.

    • John

      Reply Reply March 3, 2014

      Hi Gordon,

      I love that acronym too! I try to remember that when the fear gets strong. Another fear I’ve encountered on my PTS journey is the fear of success. That’s a fear I’ll happily work through.

      I think success is inevitable for all of us just by sticking to the plan!

  • Johnny Joseph

    Reply Reply March 5, 2014

    Hi john
    I think if you’ve been wanting to do something and after a long time you still want to do it, you will eventually just go for it. You might even find that any fears you had were just in your head and there was nothing to worry about after all.

  • Selma Mariudottir

    Reply Reply March 9, 2014

    Hi john,

    Good blog about fear.

    As Gordon, I have no fear as far as the Partnership to success goes, and look forward to achieve my goals.

Leave A Response

* Denotes Required Field