Finding Your Passion

by John

Each and every one of us have passions. These are the things we truly love and we constantly think about. For some people it drives their beliefs and actions. For others it’s something they only dream about. We all have passions weather we realize it or not.

When was the last time you stopped and thought about the things you are passionate about?

Let’s do that. Stop for a moment and think about your passions. Id like you to write down a list of your passions that come to mind. You know, the things you truly love. I’m not talking about hobbies or things you like. I mean those things that you would do for free, just out of sheer joy.

Go ahead, I’ll wait…

This list is going to become the foundation of your business and the freedom lifestyle you want to build.

The mistake of not starting with your passion

Building a business is hard work. That’s no secret. If anyone tells you otherwise, they probably have a business opportunity they want to sell you. One of the main things that separates a successful business and one that will fail in the first few years is passion. If you start a business from an idea you aren’t completely passionate about, you have already failed.

The passion will carry you through the hard times

Your new business will experience lots of hard and lean times. It’s the nature of a startup business. For those that choose a business based on a “good idea”, they will end up driving that business into the ground when the hard times begin. They won’t be able to persevere through those hard times. Those businesses are why business failure statistics are as bad as they are.

Lots of people start businesses every day. Most of them don’t stop to think about the “big why” of their business. They come up with a great idea that they think will make them a lot of money and they hit the ground running. Many people even do this several times before they find something that sticks.

Step 0

Before you even start to dream about what your business will look like, you need to find that one passion that you want to follow. That one passion that you can hopefully monitize and build a business around. That is your step 0.

Doing anything else before that is pointless. Building a business based on a passion will give you the most happiness and ensure your greatest possibility for success.

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The purpose of your business

by John

So you’ve thought about starting an online business. Something small that you can do on the side. You just want to make a little extra cash. That’s what everyone thinks about when they think about the idea of having their own business.

When you think of starting a business you may not have stopped to think about what the real purpose of your business is. Some of the more popular first things to think about are the name of your business, a cool logo, or even the domain name for your website.

So you’ve got a great idea of how to make some money. Great!

Let me ask you a question…

What is the purpose of your business?

Is it just to make money?

It’s ok if that is your answer. I’m going to help you refine the answer to that question. You may have learned that answer from some of the “so called” marketing educators that are online. These guys primarily live in the make money online niche. I’ll tell you know, that answer could not be further from the truth. In fact, if you truly believe the purpose of your business is to make you money your business will most certainly fail. I know this because I used to think the exact same thing.

Don’t get me wrong, I like the idea of making money as much as you do. But it’s not the reason I am in business. Making money is what happens as a result of your business, not its reason for existence.

The true purpose of your business is to provide value. It’s that simple. Were you looking for some long, detailed explanation of the purpose of your business? Like a lengthy business plan? Sorry to disappoint you. I like to keep things simple and clear. Don’t add complexity if it’s not necessary.

How do you provide value? Again it’s quite simple. By solving problems. There are tons of ways to solve problems, and I’ll get into that in future posts in this series.

Whatever market you are in, there are customers out there that are very willing to pay you to help them solve their problems. People are willing to trade money for value. We do it every day. The easiest way is to provide more value than the money you are charging for it. In other words, when you provide more value than the price you are charging you have an easy sale.

That’s getting a little ahead of ourselves. Once we get a clear picture of the what and why of your business figured out, the how will be much easier to understand.

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